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Hi and thanks for visiting. This is author Richard Telofski speaking and I’d like to say something about three concepts.

Truth. Belief. Falsity.

As strange as it might seem, these are difficult concepts to grasp. They are especially difficult to grasp for anyone living in the highly fragmented media environment that is today’s America. Reality is up for grabs. And what you allow to go into your head either challenged or unchallenged makes up your reality. You’re the judge on what is real and what isn’t with many organizations standing ready to bribe you for your verdict.

Surprised? Haven’t you been living in the United States during the past 30 or so years? Yes? Well, then none of these ideas should come as any surprise to you.

The idea of truth is of great interest to me. Of even greater interest is how various organizations “bend” your reality for you, with the intent of “bending” it in their favor. Do you think I am speaking of corporations who have long been accused of hijacking our minds for the benefit of their bottom lines? No, I am not. There have been many, too many, books written about the ins and outs of corporate marketing and its effects on society.

This book is not another one of those. Rather this book, Living on a Meme – How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want, is a look at the organizations, the “anti-corporate corporations,” that engage corporations in a continuous battle.

On my Web site, Telofski.com, I “keep an eye” on a certain category of those anti-corporate organizations and how they use memes to help further their agendas. I’m speaking of non-governmental organizations (NGOs) and activist groups, specifically the ones that engage corporations adversarially. Examples of this type of anti-corporate corporation are Greenpeace, Rainforest Action Network (RAN), Friends of the Earth, Corporate Accountability International, and others about which you may read on Telofski.com. These are organizations, with an agenda of their own choosing, that compete for the image of the corporations which they target in order to further the agendas that they themselves have chosen. And they don’t miss a chance to use a meme to help make their case. Trouble is, those memes aren’t always true.

Find out just what I mean by reading this book.

 

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